A paradox is a statement containing a contradiction.  Sales is filled with paradoxes, and they sometimes lead to higher truth.  For example,  “Less is more”  

 

For some interesting examples, read on…

 

Legendary sales expert Neil Rackham asked 1,100 business executives two simple questions about the salespeople who call on them.

 

The answers were shocking.  Why?  Read on…

What are the elements of an effective business sales story?  One that’s fun and interesting, and not boring?

For a simple formula, read on….

 

Time for another round of snappy answers to stupid interview questions, my most popular blog post ever. 

 

And for you hiring managers, some quick tips on how to turn a stupid question into snappy one.  

 

What are the elements of an effective business sales story?  One that’s fun and interesting, and not boring?