The concept of a “Devil’s Advocate” was created in 1587 by the Catholic Church. This role was filled by a canon lawyer, whose job was to take a skeptical view of any candidate for sainthood. They would scrutinize the person’s character, look for holes in the evidence, and investigate any possibility of fraud in the performance of miracles.
As we move into planning for the upcoming year, all sales organizations would be wise to adopt this approach in setting budgets and expectations. Here’s why.
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