Blog

Turtle on a Fencepost

The author Alex Haley had a photograph in his office showing a turtle sitting on top of a fencepost. It’s the best metaphor[…]

The Adventures of Hugh Zahnfurst

Tired of getting junk mail? Tired of getting scary-looking scam e-mails? Tired of getting spamming phone calls? Time to take action by creating an alter ego. How?

Ghost in the Machine

Salespeople go crazy when a great prospect stops responding to calls and e-mails.  This happens to just about everybody, but why? The causes of[…]

It’s Alive! Or is it?

Expert A: Prevailing wisdom on sales is full of contradictions Expert B: No it’s not

META Sales: Most Effective Tactics Available

Industry researchers estimate salespeople in the information technology field win about 22% of their proposals for new logos. Best-in-class organizations win over 50%[…]

The Myth of the Quick Tip

Be grateful sales is so hard. That’s why it pays so well. Unfortunately, too many gurus and know-it-alls try to make it sound[…]

Take the “Road Less Stupid”

Sorry, Robert Frost fans. I’m not taking the road less traveled in 2024, I’m taking the road less stupid. How so?

Wanted: a Brain, a Plan & a Clue

How many candidates do you want to interview for one open position? Is 10 too few? 100 too many? Try rethinking your candidate[…]

Use “The Liking Principle” to Present Pricing

The first principle of persuasion, “liking,” is based on the idea that people prefer to work with those they like. How can you[…]

Verbal Ping Pong

Who are your best customers or clients? Are they the ones with a flawless history, or did you ever encounter trouble so extreme that[…]